True Success in Branding

Elan is moving around the kitchen, getting his stuff ready for camp and muttering under his breath:
“Vagisil…Bring yourself back.“

Later, I tell Yoni, who says, “Yeah, they’re ALWAYS playing that commercial when I watch Charmed and Angel with the kids between 5 and 7 AM.”

I wait for a second, thinking it’ll sink in on its own. It doesn’t.

“Ok, Yon, what does that tell you about the target audience for those shows??!“

“Shut up.”

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Ariel: “Safta hurt her back? How?”
Me: “Not sure. I think she fell? Or maybe from dancing.”
Elan: “She should get Life Alert.”

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